The immutable laws of marketing will help you achieve success. If you apply the immutable laws, you run the risk of being bad-mouthed, ignored, or even ostracized. If you violate the immutable laws, you run the risk of failure. Many of these laws fly in the face of corporate ego, conventional wisdom, and the Malcolm Baldridge awards…Thus are you duly warned. More often than not, these laws and the authors’ instructions fly in the face of the actions of most companies, so much so that they include a warning at the end of the book: “We would be remiss if we did not warn our readers about the potential dangers of trying to apply the laws of marketing within an existing organization. These laws cover a range of ideas and topics (I don’t think I’ll be giving much substance away by listing them, and in any case I can’t recommend more strongly that you read this book if you’re in marketing): Summary: The title does a good job of summarizing this book: Ries and Trout present 22 laws of marketing that they believe are immutable/unchanging. I’ve subsequently seen it mentioned in Pragmatic Marketing training, and by a colleague who’s a big fan of Ries and Trout. I know I purchased it and read it for the first time in the 2005-ish timeframe, so it’s most likely that I heard about it at a Communitech seminar/event.
Origin: Honestly, I don’t remember how I first found out about The 22 Immutable Laws of Marketing. Title: The 22 Immutable Laws of Marketing Everything else is an illusion.” (The 22 Immutable Laws of Marketing – p78 and p19 ) All that exists in the world of marketing are perceptions in the minds of the customer or prospect. It’s a battle of perceptions, not products or services…There is no objective reality.
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